AfreeK

SOCIAL MEDIA STRATEGY

Challenge: Developing an Effective Social Media Strategy for the digital platform Afreek.

Objective: To outline a social media strategy that aligns with Afreek’s goals and effectively supports the organization in achieving its mission of supporting associations in project development, mobilizing financial partners, pooling skills, promoting cooperation, giving visibility to associative actions, and being the digital partner for African youth.

WHAT DOES AFREEK, AS AN NGO, INTEND TO ACHIEVE?

Support & Mobilize

Support associations in the development of projects. Mobilize financial partners for the collection of donations and grants.

Pool skills & give visibility

Pool skills, promote cooperation and best practices between member associations. Give visibility to associative actions.

Be the digital partner of associations for African youth.

our response to AfreeK's needs

01.

Research & analysis

We analyzed competitors, clients, and partners to assess Afreek’s market position and improve areas through mapping, SWOT analysis, and persona profiles.

02.

strategy

Afreek’s storytelling strategy promotes values, informs, and amplifies actions of partners, emphasizing transparency, community, and informative content.

03.

visual identity

We developed a comprehensive visual identity system, ensuring consistency and creating a compelling brand identity for Afreek through brand guideline.

04.

editorial plan

We developed a content plan strategy for short, mid, and long term goals, ensuring consistency by posting content on Afreek’s social media profiles.

05.

diffusion & promote

We developed a promotion plan through partnerships with content creators, ambassadors, influencers, the AMC Program of DGMT, brands, and online volunteers.

06.

action plan

We devised an action plan, partnering with content creators, ambassadors, influencers, brands, and participating in special events to ensure effective promotion and implementation.

Our storytelling strategy

Aiming to be a social platform to promote, inform and extend values & actions of our partners and Afreek.

Transparency

Showcase associations’ work and impact to create relatability between volunteers, donors, and beneficiaries

Sense of community

Inspire supporters to make a difference by highlighting African challenges and the solutions creating a positive impact.

Informative

Maintain our audience informed about important African issues and involvement in meaningful ways.

STRATEGY – THE CREATIVE CONCEPTS DOWN THE ROAD

SHORT TERM:

A media for communication and information

Inform and raise public awareness.

MID TERM:

A connector between associations and volunteers

Network between partners.

LONG TERM:

A storytelling platform building the future of Africa

Share stories on the field.

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OUR BRAND GUIDELINES: COLORS AND PHOTOGRAPHY STYLE

TYPOGRAPHIES FOR STATIC AND VIDEO POSTS

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