TERRAé

PACKAGING

Challenge: Analyze the L’Oréal brand and develop a visual identity and packaging concept for their new organic range called “Terrae.”

Target audience: Individuals, regardless of gender, who prioritize conscious consumption, actively seek organic, fair-trade, and cosmetics that are beneficial for their skin and overall well-being.

L'Oréal's Organic Range

To visually communicate the organic range of L’Oréal, I drew inspiration from the world of hammam and argan oil, creating a relaxing and comforting atmosphere. The use of these natural ingredients, highly valued in Morocco for their nourishing and moisturizing properties for skin and hair, enables me to convey the values of well-being and naturalness, that are at the heart of their organic range.

Terraé

Terrae_l'Oreal

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