THe corner

VISUAL IDENTITY

Challenge : Conduct market research, create a hotel concept, and develop its visual identity.

Chosen target audience: Mixed, musicians, music enthusiasts, travelers, groups, and young adults (ages 18-35).

Music brings people together. It has no borders or languages.

The concept is centered around bringing people together through music, specifically rock music which became popular during the hippie era. Inspired by this movement, I created a traveler’s hotel with a bohemian and vintage decor, featuring vinyl lounges, turntables, posters, and photos of past guest

The corner Hotel

dance

WHAT DOES the corner, AS AN hotel, INTEND TO ACHIEVE?

Create a vibrant and inclusive place


where travelers can intersect on their individual journeys, fostering a sense of community through the power of music.

Offer a unique experience


by providing an open stage, recording studio, and musical equipment for guests to express their creativity and engage in musical activities.

Celebrating connections

establishing partnerships with local artists, and music events, thereby cultivating a vibrant atmosphere and attracting music enthusiasts.

 

The storytelling strategy

Aiming to be a testament to the power of music in bringing people together, creating lasting connections, and fostering a sense of belonging.

Immersive

developing a strong identity through visually appealing branding and a captivating narrative.

Sense of community

offering tailored services and amenities to attract music enthusiasts and create a vibrant comunity atmosphere.

Connected

maintain our audience informed about our events and involved them in the communication of the hotel.

Typography

The primary typeface, Tangerine, has been carefully selected to evoke a sense of energy and creativity, perfectly complementing the pick-shaped graphic. 

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